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Then tap the new faces icon that appears in the bottom right.Select one friend to go live with and press "Add." Your invitee will get a pop-up notification and will need to accept before joining the broadcast.That content, Facebook hopes, will give the site’s billion-plus users a reason to stick around for longer periods, which will in turn help Facebook sell more ads.That’s the core of the company’s business — Facebook pulled in .6 billion from advertising in the most recent quarter.Facebook sees a big business opportunity in live video.The firm is making big deals with media companies like Buzz Feed and celebrities like Ellen De Generes to get them to broadcast on the platform.You'll still be able to share the video to your Story afterwards if you want to extend its lifespan."Live brought on a new level of authenticity," Sarkar said.
The format has since become ubiquitous on the platform, racking up more than 8 billion views per day. It’s spontaneous, with an off-the-cuff feel that echoes Snapchat, a trendy app that Facebook has been trying to ape. Viewers can comment on a live video as they would a normal Facebook post, letting the video host respond in real time.
But these prerecorded videos were similar to the kind you would find on other sites. And it’s communal—though the videos are saved and posted to the host’s Timeline after they’re done recording, the only way to be part of the conversation around them is to be on Facebook while they’re being broadcast.
“You could think of it as a separate kind of media than prerecorded video,” says Brian Blau, an analyst for Gartner.
From my desk in New York City, I was able to see the goings-on in my hometown of Montgomery, Ala..
There, some students were livestreaming from a school cafeteria, while a separate group of young musicians were recording a hip-hop track in a living room-turned-music studio.