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The way it works is that you localize an app and submit the APK (Android application package) to several app stores.
Then, you talk to the app stores’ reps and see what they offer in exchange for the right to be the first one to have it.
In a country where the savings rate hovers around 50%, more than double than that of the US, app developers and marketers understand that savings and discounts are a huge hit with Chinese users.
It’s a developing country — making and saving money is a big goal for many Chinese smartphone users.
Together with my good friend Bruce Wong, who is a cultural expert in Asia and has years of design thinking and user experience grooming at Stanford’s d.school, we’ve done research and come up with several simple localization tips.
And we consulted Rock Zhang, the industry expert, to sketch out a general overview of the mobile market in China.
In this article, we’ll look at the top Chinese apps, including local market leaders such as Dianping, the Yelp of China, and the few US apps that are successful in China, such as the NBA app and Uber, and discuss how content, graphics and tone can make or break an app’s success.
As tantalizing as it sounds for marketers to tap into the pool of well over 500 million smartphone users, China has historically been a hard market to crack.
With the ban of Google Play in China and the hundreds of local app stores that have sprung up as a result, there’s no streamlined process for submitting apps on the Android market; getting featured and ranked is subject to negotiation, and IP rights regulation is lax.